I know there has been a bit of discussion around contests, I'd really like to see an ongoing one, maybe a 6mth job or something so people have plenty of time to contribute, and at the end the stories get published via smashwords - extra advertising for WL
I was thinking a "Through the Ways" thing - so people take a character, be it one they RP with, write about, or just invent for the contest, through the Way either into the library or via the library to a different world.
The stories could make a new book on WL or just be slotted in where they fit once the contest is over. If it works well it could become an ongoing thing.
Smashwords is free to publish with e-book making site, and if you get your formatting correct they will list your book with lots of other places so there is a decent amount of exposure. There could be a foreword blurb about the library and the website and suchlike.
*waits for the hail of bullets and refuse* :D